Introducing the Garment Collection Program in Turkey, a project aiming to contribute to recycling, H&M seeks a sustainable fashion for the future. The Swedish-based H&M’s garment collection program has been launched all over the world.
The Garment Collection Program, a global initiative launched by H&M for the future of a sustainable fashion, makes a major contribution to recycling. All kinds of clothes, which are no longer used, torn, cut, removed, one pair lost or not liked anymore, are taken to the H&M stores to give them a new life and contribute to the ecosystem.
Announcing the campaign with the slogan “Bring It” to prevent fashion from being thrown away, H&M emphasizes that it does not matter whether the garments are too much worn out for the second chance. Even old, torn or faded home textile products are also included in the campaign. In this program, the garments are first collected and classified, and then sent to the relevant process according to their classification.
The program consists of 3 phases, which are:
In this phase, which is designed to prevent the re-wearable garments to be wasted, the products continue to be used to reduce waste production with the zero waste approach.
Garments, which can no longer can be used, are decomposed into new products. These products, which have lost their ability to be reused, are recycled without being wasted.
H&M’s message for this class is as such:
“Put the garment you don’t use anymore in a plastic bag and put it in the recycle bin at the nearest store. Regardless of their brand and condition, all kinds of textiles including socks with lost pairs, worn out t-shirts and old linens are accepted. Products are sent to the nearest recycling facility and separated by hand. For each textile product bag you leave, you will be entitled to receive a discount coupon, which you can use for your next exciting purchase.”
Fabrics, which cannot be reused, have a second chance to be used as textile fibers or are used in the manufacture of insulation and humidifying materials for the automotive industry. All the income from the collected garments is donated to the textile recycling researches and social responsibility projects.
So what happens to the donated textile products?
By using reverse logistics, the collected garments are taken to the company’s warehouses and collection points. The solution partner, I:CO, takes the collected garments from these locations and takes them to the nearest separation place.
The collected products are categorized and separated, and the reusable ones are given to people who need them. Then, the non-reusable ones are turned into cleaning cloths and advanced recycling products. And some of them are ground and used as filling material in the construction and automotive industries. Some products are given a second chance to be used as textile fibers. These are made into yarns and used in H&M Conscious products.
Nothing is wasted during this process. Even buttons and zippers are spearated and recycled. Even the dust that come out is used. They are turned into cube-shaped cardboard by-products to be used in the paper industry. The last remaining percentage are burned and turned into energy.