Textile innovations ‘made in Germany’ in demand in the USA

Back to the USA: ‘High-Tex from Germany’ made a guest appearance at Techtextil North America and Texprocess Americas in Atlanta for the second time from 22 to 24 May 2018. At the special exhibition organised by the Federal Ministry of Economics and Energy in cooperation with the Association of the German Trade Fair Industry a total of 66 companies presented technical textiles, nonwovens, textile-processing machines, smart textiles and textile-research projects to the trade visitors.

The textile sector made its first appearance in the USA in 2000. This was followed by highly successful presentations in Shanghai in 2002, in Mumbai in 2007 and in Moscow in 2012.

“Taking ‘High-Tex from Germany” to Atlanta again was a very good

decision. The southeast of the USA has a long tradition of textile

manufacturing. It is home to many companies that are always on the

lookout for innovative textiles and machines for textile production and

processing”, explained Detlev Rünger, German Consul General in

Atlanta during the ‘High-Tex from Germany’ press conference.


High-Tex from Germany’ Came Fully Up to Our Expectations

“High-Tex from Germany” within the framework of Techtextil North

America and Texprocess Americas was a very good platform for our

small to medium-sized companies. After Techtextil and Texprocess in

Frankfurt, these two events are the second-most important editions of

the trade-fair duo. ‘High-Tex from Germany’ came fully up to our

expectations and anyone who failed to take part missed a great

opportunity to be noticed”, said Marc Lorch, Member of the Board of

Zwissler Holding, who represented the participating companies as

exhibitor president.

Michael Metzler, Sales President of ZSK Stickmaschinen, confirmed this

saying, “A German pavilion of this scope makes us extremely visible.

Thanks to the excellent organisation, we were also able to concentrate

on promoting our company and products.”

“We regularly exhibit at Techtextil North America but taking part in ‘High-Tex

for Germany’ resulted in our best ever day at a fair here. The pavilion is

a real eye-catcher”, said Thomas Wiederer, Area Sales Manager,

Brückner Textile Technologies. “The visitors to our exhibition stand were

very interested in our products. We gained potential customers and were

able to make numerous high-grade contacts. The level of interest shown

in our highly innovative e-textile solutions, which are completely new in

the sector, was very high. We are looking forward to the follow-up

phase”, said Andreas Lanyi, Vice President Digital Unit and Internet of

Things of the Hamburg-based start-up, Lunative Laboratories.


High-Tex from Germany’ was a good starting point for cultivating contacts with our customers in the USA

Besides gaining new customers, the focus of the companies taking part

in ‘High-Tex from Germany’ was on cultivating customer relations. “The

German pavilion in Atlanta once again gave us a good opportunity to get

to know the US market better. We have had a factory in the vicinity of

Atlanta for two years now and aim to expand our network in the long

term”, said Ronny Schröder, Associate Sales Director Technical and

Comfort Products, Sandler. “We like making presentations within the

framework of the German pavilion very much”, added Georg

Voggenreiter, Technical Sales, Maschinenfabrik Herbert Meyer. “Once

again, ‘High-Tex from Germany’ was a good starting point for cultivating

contacts with our customers in the USA.”

The companies taking part in ‘High-Tex from Germany’ made their

presentations on around 1,300 square metres of exhibition space with

their own exhibition stands, with selected exhibits on a central ‘Plaza’, in

guided tours and no less than 35 lectures.