Back to the USA: ‘High-Tex from Germany’ made a guest appearance at Techtextil North America and Texprocess Americas in Atlanta for the second time from 22 to 24 May 2018. At the special exhibition organised by the Federal Ministry of Economics and Energy in cooperation with the Association of the German Trade Fair Industry a total of 66 companies presented technical textiles, nonwovens, textile-processing machines, smart textiles and textile-research projects to the trade visitors.
The textile sector made its first appearance in the USA in 2000. This was followed by highly successful presentations in Shanghai in 2002, in Mumbai in 2007 and in Moscow in 2012.
“Taking ‘High-Tex from Germany” to Atlanta again was a very good
decision. The southeast of the USA has a long tradition of textile
manufacturing. It is home to many companies that are always on the
lookout for innovative textiles and machines for textile production and
processing”, explained Detlev Rünger, German Consul General in
Atlanta during the ‘High-Tex from Germany’ press conference.
High-Tex from Germany’ Came Fully Up to Our Expectations
“High-Tex from Germany” within the framework of Techtextil North
America and Texprocess Americas was a very good platform for our
small to medium-sized companies. After Techtextil and Texprocess in
Frankfurt, these two events are the second-most important editions of
the trade-fair duo. ‘High-Tex from Germany’ came fully up to our
expectations and anyone who failed to take part missed a great
opportunity to be noticed”, said Marc Lorch, Member of the Board of
Zwissler Holding, who represented the participating companies as
Michael Metzler, Sales President of ZSK Stickmaschinen, confirmed this
saying, “A German pavilion of this scope makes us extremely visible.
Thanks to the excellent organisation, we were also able to concentrate
on promoting our company and products.”
“We regularly exhibit at Techtextil North America but taking part in ‘High-Tex
for Germany’ resulted in our best ever day at a fair here. The pavilion is
a real eye-catcher”, said Thomas Wiederer, Area Sales Manager,
Brückner Textile Technologies. “The visitors to our exhibition stand were
very interested in our products. We gained potential customers and were
able to make numerous high-grade contacts. The level of interest shown
in our highly innovative e-textile solutions, which are completely new in
the sector, was very high. We are looking forward to the follow-up
phase”, said Andreas Lanyi, Vice President Digital Unit and Internet of
Things of the Hamburg-based start-up, Lunative Laboratories.
High-Tex from Germany’ was a good starting point for cultivating contacts with our customers in the USA
Besides gaining new customers, the focus of the companies taking part
in ‘High-Tex from Germany’ was on cultivating customer relations. “The
German pavilion in Atlanta once again gave us a good opportunity to get
to know the US market better. We have had a factory in the vicinity of
Atlanta for two years now and aim to expand our network in the long
term”, said Ronny Schröder, Associate Sales Director Technical and
Comfort Products, Sandler. “We like making presentations within the
framework of the German pavilion very much”, added Georg
Voggenreiter, Technical Sales, Maschinenfabrik Herbert Meyer. “Once
again, ‘High-Tex from Germany’ was a good starting point for cultivating
contacts with our customers in the USA.”
The companies taking part in ‘High-Tex from Germany’ made their
presentations on around 1,300 square metres of exhibition space with
their own exhibition stands, with selected exhibits on a central ‘Plaza’, in
guided tours and no less than 35 lectures.