VEOCEL™ Takes Initiative With ‘Hands On’ Motto To Draw Attention To Hidden Plastics In Wet Wipes

Intriguing information is shared regarding the plastics hidden inside wet wipes that are widely used in our everyday lives during the press conference held by Lenzing Group to raise environmental awareness.

Accordingly, less than 10% of the consumers are aware of the fact that most of the wet wipes have considerable amount of plastic material inside them. Lenzing introduced VEOCEL™ fibers in order to guide consumers who would like to make sustainable and environment-friendly buying decisions as well as the ‘Hands On’ initiative aiming to promote the consumers to purchase biodegradable products.

Manufacturing environment-friendly special fibers from renewable wood raw material, Lenzing Group held a press conference intending to increase environmental awareness to promote the usage of more sustainable raw materials.

Lenzing Global Nonwovens Business Management Vice President Jurgen Eizinger spoke at the press conference, in which notable information was shared regarding the plastics hidden inside the products that are widely used in our everyday livesand stated that they produced special fibers using environment-friendly and innovative technologies, and moreover, contributed to raise environmental awareness of the sector and consumers.

In this regard, Eizinger indicated that VEOCEL™ brand was released to the market as the new nonwoven brand of the Lenzig Group, adding “More people are using wet wipes in everyday life due to their being practical, hygienic and ready to use. However, studies reveal very few people know that most of these wet wipes contain considerable amount of plastic materials and would harm the environment if not disposed of properly. According to sectoral data, less than 10% of the consumers are aware of the fact that wet wipes have fossil based plastics in them. In the meantime, 9 out of 10 people stated that they would prefer to use a biodegradable alternative.”

Eizinger reminded that parallel to the efforts of the lawmakers who try to diminish global plastic waste amount, European Union (EU) recently released a directive regarding single-use plastic products proceeded with the following, “According to this new EU initiative, wet wipe packages will have to be marked concerning the negative effects to the environment and they will have to be disposed of properly. The wood-based, botanical-origin fibers of the Lenzing Group offers an alternative to the fossil based plastic materials inside the wet wipes. These botanical-origin fibers produced by renewable wood material with an environment-friendly production process are completely biodegradable in sea and land recycling to nature.

If the wet wipe package has VEOCEL™ logo on it, the product is 100% biodegradable

Miray Demirer Acar, Head of Turkey & Middle East and Africa Marketing Communication and Branding Department, expressed that the consumers could take a step forward by going for the biodegradable products in order to reduce the plastic waste in the sea and therefore had launched the ‘Hands On’ initiative. Acar indicated that, with the ‘Hands On’ initiative, they aimed to foster a dialog among the wet wipe customers with environmental consciousness, sustainability experts, and people sharing similar concerns to promote the usage of environment-friendly and more sustainable raw materials. Acar added “With this initiative, we wanted to raise awareness about the hidden plastic materials inside the wet wipes that are omnipresent in everyday life. Day by day, the amount of plastic waste in the sea increases which endangers both human health as well as the nature. If we pay attention to the contents of the products we use and prefer sustainable and environment-friendly ones, we can pass a better world on to the next generations. As a manufacturer, we try to fulfill our responsibility by producing sustainable and environment-friendly raw materials. The consumers should realize that their buying decisions are significant and therefore can realize a better future by going towards environment-aware choices.”

Acar also drew attention to the fact that the consumers who desire to make a sustainable shopping decision were in need of a good guidance and assurance. Acar concluded her remarks as: “Therefore, in the beginning of this year, we announced new certification criteria for our VEOCEL™ brand. Accordingly, only biodegradable botanic-origin fibers can be used in VEOCEL™ wet wipes. Consumers will be certain that their purchase is sustainable and environment-friendly when they see the VEOCEL™ logo as a ‘Trusted Brand’ on the packaging.”